How do we know what is true when sometimes looks deceive us?  “Antique and reclaimed materials have always been celebrated for their connection with history, but they are increasingly recognised for the environmental value that reuse brings to spaces. Salvo’s new Truly Reclaimed label is designed to provide assurance that a product or batch of material is genuinely reclaimed and therefore offers a genuine reduction in carbon emissions.” commented Sara Morel, CEO Salvo

Many antique and reclamation dealers offer some reproduction items, but they are distinguished for the customer to choose freely. Unfortunately, some new material manufacturers are not setting customers up for a free choice. Instead, marketing their new
products as ‘reclaimed’ while publishing warnings about working with authentic reclaimed products to fight off the competition.
Beyond misleading customers with pretend eco-friendliness, the issue is the environmental cost, not simply of the new, but the additional cost of making the new look reclaimed.

We believe reclaimed is a brand worth protecting, so the Truly Reclaimed campaign will increase the visibility of genuine reclaimed products. The label also features QR codes to connect people to the products they are buying, or experiencing in the places they visit that feature Truly Reclaimed materials. The information accessed through the unique QR codes can range from the material's past life to reclamation rescue stories to the embodied carbon that was saved through reuse.

Truly Reclaimed certification is an addition to the Salvo Code, a peer-reviewed community of businesses that meet high standards in responsible sourcing, and we are pleased to say that the label is currently in a soft launch with some Salvo members starting to use the label. These include The Antique Oak Flooring Company and B.C.A. Matériaux Anciens in France, who is also liaising on the French iteration of the label, Réemploi Attesté.

Salvo member Mongers Architectural Salvage is also reaching out to hospitality spaces to carry the Truly Reclaimed label on pieces that they have supplied. So far items range from reclaimed doors to antique urinals…

Our mission is to encourage more business for sustainable companies and to grow awareness of the vast amount of reclamation and reuse which is unrecorded and therefore goes unnoticed. A growing map of suppliers and eco-conscious design destinations that feature Truly Reclaimed materials will be the heart of the label.

Reuse products with a past and reduce your carbon footprint

Truly Reclaimed delivers true circularity by maximising resources and embodied carbon in the reuse of materials at their highest value, with minimum downcycling and waste.

• restaurant fit-out with Truly Reclaimed wood floors and wall cladding saves the energy of 975 bottles of win
• Truly Reclaimed wood floors in 1 room of a house saves the energy of 54 nights in a low carbon hotel
• 1 shop with Truly Reclaimed wood shelving saves the energy of 315 pairs of jeans

For more information or to be certified to use the Truly Reclaimed label, please get in touch.
Email sara@salvo.co.uk
Trulyreclaimed.org | SalvoWEB.com