TWO of London’s best known and experienced public relations and marketing firms specialising in the art market have merged to form a new and formidable strategic arts consultancy.
Diana Cawdell and Freya Simms, respective managing directors of Cawdell Douglas and Gong Muse , have joined forces to launch Golden Squared Consulting, named after Golden Square in Soho where their office is based.
In their long careers the two have worked with the very top names of the art world, Diana represents TEFAF Maastricht in the UK and Freya numbers Masterpiece among her clients. In a way the merger is a logical step forward but it still came as a surprise to many.
“Between us Freya and I have worked with some of the most highly regarded international art businesses and we share a vision for the future” says Diana.
Freya added: “We have both been punching well above our weight in terms of delivering effective, insightful and valuable strategies for many years. We head up two exceptional teams and latterly have both felt our only restriction has been our respective sizes.”